- 1 What is the WhatsApp Business App Benefits for Business?
- 2 What does WhatsApp Business do?
- 3 Latest Features of WhatsApp
- 4 The Feature of Whatsapp for Business App for Small Business
- 5 Limitations of WhatsApp Business App
- 6 Final Words
What is the WhatsApp Business App Benefits for Business?
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WhatsApp launches WhatsApp for a business app for the business owners to interact with their customers. Businesses can take orders for there products and services on the WhatsApp business app.
There is lots of benefit of using the WhatsApp business which we are going to discuss in this article. Over the years, small businesses with a strong presence on social media channels such as youtube, Facebook, Twitter, Instagram, started creating one single touchpoint – WhatsApp, for all business-related queries and inquiries and so on.
WhatsApp Business app allows any small business to customize their business profile using various tools, send customized auto-reply messages to customers and so on.
What does WhatsApp Business do?
S0 let’s start with the detailed features of WhatsApp for business app provides for the business owners. What are the merits and demerits, In what way it is useful, what can be done to make it more helpful for the business?
Latest Features of WhatsApp
Below are some of the key features of the WhatsApp Business App. The WhatsApp keeps improving the business app for the users. And the reason which they keep adding the WhatsApp latest update features in their every update. Let’s now proceed with the WhatsApp Business App Benefits.
Security and Privacy – Fingerprint Lock
Whatsapp Fingerprint Lock is introduced to ensure the security of the users.
Steps To add fingerprint:
- Scroll down
- fingerprint lock.
Just click on it and you will get the next page where you have to enable unlock with fingerprint. Now Add your fingerprint and select Automatically lock according to your choice.
WhatsApp Catalog – For Product and Services
WhatsApp has added this much helpful feature in its recent update. This helps to send your product/ services details to your customers within fractions of seconds. It is as simple as sending an image to your customer.
To use this WhatsApp catalog feature you have to first create your catalog in WhatsApp. After you have created your catalog in WhatsApp Catalogue. The product/ services you have added in Your Catalogue /Catalog will be approved by the WhatsApp before you can send it to your customers.
The Image here shows and exampled of WhatsApp catalogue manager, here you can Add, Edit, Delete, Update your listing.
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Steps to WhatsApp Catalog:
- Business Settings
- Add Product/ Service
- Add Details (Image, Description, Price, etc
The Feature of Whatsapp for Business App for Small Business
The separate app for business and personal use
What app introduces a separate business app for business owners. Earlier the business owners need to use personal WhatsApp account for there business too. This is creating a problem for recognizing personal and business messages. The whole idea of WhatsApp is to have two different apps that are WhatsApp Messenger and WhatsApp business app.
Customized Business Profile for your customers
The small businesses can easily create a business profile with helpful information for their customers. The information includes address, business description, email address, and website. They can also modify the profile, customize their business profile according to their requirements.
Build trust through the business profile
The business profile helps business owners to build trust among their customers. WhatsApp Business is great for building this trust. Whatsapp business app has introduced a section where you can fill information about your Business profile like the category of business, location, working hours, website & email.
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Automated Messages when someone messages
The business owners can set the predefined message when you are unable to answer to your customers. You can let them know when they can expect a response from you. You can also create a greeting message to introduce your customers to your business. You can promote your business by giving promotional offers on your product and services.
Customer Labels for quick understanding of customer
We can even create labels for our customers, that is the potential customers can be categorized by the label feature of WhatsApp business. The labels can be the new customer, order complete, paid and so on according to the needs of the business owner.
In WhatsApp business app the business can even have a look at their insights and statistics of their messages. The important metrics include how many of your messages were successfully sent, delivered, and read. This would help us to keep track of all your messages and customers orders.
Limitations of WhatsApp Business App
Yes, the WhatsApp business is useful for business, but it also comes along with a lot of limitations especially when it comes to making payments as well as accepting payments too. More the benefits of this WhatsApp business and its features, as a business owner you need to know what the app doesn’t do. According to WhatsApp, this payment feature is available to a limited number of people.
No Payment Diversity in WhatsApp business app:
WhatsApp business app enables only one payment option i.e. UPI payments. UPI is the modern way to send and receive payments. The business app should have given more payment options. The more payment options would make the business take payments more easily as the customers have many options for payments.
Only Contacts Can Pay:
In WhatsApp business app the only people who are in your contact list can pay you. This means you need to save the contact number of the peoples to your contact list so that they can use WhatsApp payments to pay you for there orders for products and services.
Updated App Required:
The customers need to update their WhatsApp to enable making payments. If they don’t update the app then they won’t be able to view the “Payment” icon in attachments and hence delay is bound to happen.
Lacks Business Reports:
This is one of the important issues in the WhatsApp business app. There is no proper report of your sales and orders per week or per month basis. The customer has paid and how much? What is your sales turnover this week? How many new customers shopped with you this month? All these questions continue to remain questions the WhatsApp business app does not provide any automated tracking of this important regard on the app as yet.
As the customer payment options are limited to UPI only, so is your reach is also limited. To expand your business overseas, you will still have to share your other payment options details like Paypal id, bank account details, etc with your customers even you are using the business app.
Sometime the order can’t be completed or the customers request to cancel the order. For that, an owner needs to refund the money. In the WhatsApp business app, there is no tab to process refunds. Products once sold via WhatsApp cannot be monetarily returned via WhatsApp.
Whatsapp is good for peer to peer transactions. But when it comes to businesses, it needs many upgrades. Ideally, businesses need a one-stop payment solution that offers – all payment options (credit/debit card, net banking, wallets along with UPI), tracking payments, sending payment reminders to customers and more business-centric functionalities.
Note – According to WhatsApp on Payments availability – “We’re building a new payment feature for India that enables people to easily send money to each other via WhatsApp. We are beta testing this feature so it’s only available to a limited number of people in India. Please be aware that the payment feature will change over time as we add more capabilities.”
The WhatsApp Business App is solving many problems for the business owners and every business owner must use this free app to grow and manage the business properly. I personally like the Catalog Feature of the WhatsApp Business App which is launched in the recent WhatsApp business update. And Yes For WhatsApp Payment Feature users are still waiting. This will be the most important and helpful feature. The features like Dark Mode and One Account on Multiples Device (like telegram) is may come in the upcoming updates.
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